Welcome to SoyandGlow
A haven for those seeking serenity and relaxation
My Journey
A journey of Faith and creativity.
SoyandGlow was founded by Reitumetse Itholeng, whose lifelong connection to candles began in her childhood. Raised by her grandmother, a pensioner who lit candles when electricity was scarce, Reitumetse learned to pray by candlelight and discovered their deep spiritual symbolism in Christianity — with Psalm 18:28 echoing through her personal faith:
““You, Lord, keep my lamp burning; my God turns my darkness into light”
Fast-forward to 2022: what began as a candle-making hobby blossomed into a creative calling. But self-doubt and procrastination slowed the spark — until a diagnosis of anxiety and stress in 2024 inspired a journey of healing and self-reflection. Through therapy, journaling, and meditating with candles, Reitumetse found solace in nature and regained emotional clarity.
In January 2025, SoyandGlow was officially born — a brand rooted in wellness, intentional living, and the sacred beauty of self-care. Every candle, mist, and scent from SoyandGlow is crafted to nourish the body and spirit, honoring a legacy of faith, light, and resilience.
“SoyandGlow isn’t just a product — it’s a community. A sanctuary. A slow moment of peace in your everyday.
Authenticity And Transparency
We prioritize authenticity and transparency in our products and practices.
Quality And Excellence
Striving for excellence in the quality of your products, customer service, and overall customer service experience.
Natural And Sustainable
Committing to using natural ingredients and sustainable practices in your products and business operations.
Self-Care And Wellness
Prioritizing the importance of self-care and wellness, and creating products that promote relaxation and stress relief.
Review
Earthy spice car freshener provides such an inviting atmosphere in my car!
Thandeka Ngcobo
Banker
Soy& Glow was born from an unbreakable foundation of love, resilience, and heritage. Our story traces back to this very home in Thaba ‘Nchu – the home of my late maternal grandma, who raised me. Though the physical walls may no longer stand, the spiritual foundation she built remains completely unshakable. Every candle we pour and every fragrance we formulate carries that same spirit of warmth, care, and ancestral protection. Handcrafted with love, delivered with care.